Glossary & Terminology Guide

Overview

This comprehensive glossary explains all terms, metrics, and concepts used in Sila TrueTrends. Understanding these terms will help you navigate the platform effectively and interpret data accurately.

A

Adoption Rate

The percentage of a target audience that has begun using or engaging with a trend. Calculated as (Users Engaging / Total Target Audience) × 100.

Aggregated Data

Combined information from multiple sources presented as summary statistics rather than individual data points.

AI Persona

Specialized artificial intelligence agents with specific expertise areas (e.g., Market Analyst, Trend Expert) that provide targeted insights from different professional perspectives.

API (Application Programming Interface)

A set of protocols that allows Sila TrueTrends to integrate with other software applications for data exchange.

Audience Segmentation

The division of trend followers into distinct groups based on demographics, behaviors, interests, or other characteristics.

B

Baseline

The normal or expected level of trend activity used as a reference point for measuring growth or decline.

Behavioral Pattern

Recurring actions or habits observed in how users interact with or adopt trends.

Benchmark

A standard or point of reference against which trend performance is compared.

Breakout Trend

A trend showing sudden, significant growth after a period of stability or slow growth.

Bulk Export

Downloading multiple data sets, reports, or trends simultaneously in a single operation.

C

Cohort Analysis

Examining specific groups of users who share common characteristics or experiences within a defined time period.

Confidence Interval

The range within which the true value of a metric is likely to fall, expressed as a percentage (e.g., 95% confidence interval).

Consumption Context

The situations, occasions, or environments in which a product or trend is used or experienced.

Conversion Rate

The percentage of users who take a desired action (e.g., trying a trend, making a purchase) after exposure.

Correlation

A statistical relationship between two variables, indicating how one may change when the other does. Does not imply causation.

Cross-Platform Analysis

Examining trend performance across multiple social media platforms simultaneously.

D

Data Granularity

The level of detail in data - fine granularity means more detailed data (e.g., hourly), coarse means less detailed (e.g., monthly).

Demographic Distribution

The breakdown of trend adoption or engagement across different population segments (age, gender, location, etc.).

Dwell Time

The amount of time users spend engaging with trend-related content.

Dynamic Filtering

Real-time adjustment of search results based on selected criteria without page reload.

E

Emerging Trend

A trend in its early stages showing consistent growth signals but not yet mainstream. Typically <10% market adoption.

Engagement Rate

A composite metric measuring interaction levels. Calculated as: (Likes + Comments + Shares) / Total Impressions × 100.

Engagement Score

A normalized rating (0-100) indicating overall interaction quality and quantity for a trend.

Evolution Stage

The current phase in a trend's lifecycle: Emerging, Growing, Mature, or Declining.

Export Format

The file type for downloaded data (PDF, Excel, CSV, JSON, etc.).

F

Filtering Threshold

The relevance level setting that determines how closely results must match search criteria.

Forecast

Prediction of future trend performance based on historical data and statistical models.

Frequency Distribution

How often different values occur in a dataset, showing patterns in trend-related data.

G

Geographic Heat Map

Visual representation showing trend intensity across different geographic regions using color coding.

Growth Rate

Percentage change in trend metrics over time. Formula: ((Current - Previous) / Previous) × 100.

Growth Velocity

The speed at which a trend is growing, accounting for acceleration or deceleration.

H

Hashtag Reach

The total number of unique users who have seen posts containing a specific hashtag.

Historical Data

Past trend information used for comparison, analysis, and forecasting. Typically 6 months in Sila TrueTrends.

Hockey Stick Growth

A growth pattern showing flat or slow growth followed by a sudden sharp upward turn.

I

Impression

Each time trend-related content is displayed to a user, regardless of interaction.

Influence Score

A metric measuring the impact of users or content creators in spreading a trend.

Inflection Point

The moment when a trend's growth rate significantly changes, either accelerating or decelerating.

Insight

An actionable understanding derived from data analysis that can inform business decisions.

K

Key Performance Indicator (KPI)

Critical metrics used to evaluate trend success (e.g., growth rate, engagement, sentiment).

Keyword Distribution

The frequency and variety of terms associated with a trend across all mentions.

L

Lifecycle Stage

Where a trend sits in its evolution: Introduction, Growth, Maturity, or Decline.

Longevity Forecast

Prediction of how long a trend is likely to remain relevant or popular.

M

Market Penetration

The percentage of the total addressable market that has adopted a trend.

Mention Volume

The total number of times a trend is referenced across all tracked platforms.

Metric

A quantifiable measure used to track and assess trend performance.

Momentum

The force or speed of movement in a trend's growth trajectory.

Multi-Trend Analysis

Comparing or analyzing multiple trends simultaneously to identify patterns or relationships.

N

Natural Language Processing (NLP)

AI technology used to understand and analyze human language in trend-related content.

Negative Sentiment

The percentage of mentions expressing unfavorable opinions or emotions about a trend.

Net Sentiment Score

Overall sentiment calculated as: Positive % - Negative %. Range: -100 to +100.

Normalization

Adjusting data to a common scale to enable fair comparisons between different metrics or trends.

O

Organic Growth

Natural trend spreading without paid promotion or artificial amplification.

Outlier

Data points significantly different from other observations, potentially indicating errors or exceptional events.

P

Pattern Recognition

AI capability to identify recurring themes, styles, or behaviors in trend data.

Peak

The highest point of trend activity or engagement before decline begins.

Persona

See "AI Persona" - specialized AI agents providing expert perspectives.

Platform Distribution

How trend activity is spread across different social media platforms.

Positive Sentiment

The percentage of mentions expressing favorable opinions or emotions.

Q

Qualitative Data

Non-numerical information such as opinions, descriptions, and emotions found in trend discussions.

Quantitative Data

Numerical measurements such as counts, percentages, and statistics.

Query

A search request or question posed to the system to find specific trend information.

R

Reach

The total number of unique users who have been exposed to trend-related content.

Real-time Data

Information updated continuously as events occur, with minimal delay.

Relevance Score

A percentage indicating how closely a result matches search criteria (0-100%).

Relevance Threshold

Filter settings controlling result precision: Very High (90%+), High (70-89%), Low (40-69%), Very Low (0-39%).

S

Saturation Point

The stage where a trend has reached maximum market adoption and growth slows or stops.

Seasonality

Predictable patterns of trend activity tied to times of year, holidays, or events.

Sentiment Analysis

AI processing of text to determine emotional tone and opinion (positive, negative, neutral).

The percentage of total conversation in a category belonging to a specific trend.

Signal

Early indicator suggesting a trend's emergence or change in trajectory.

Statistical Significance

The likelihood that observed differences or relationships are real rather than due to chance.

T

Temporal Analysis

Examining how trends change over specific time periods.

Threshold

A boundary value that triggers actions or filters results when crossed.

Time Series

Data points collected at regular time intervals showing trend evolution.

Total Addressable Market (TAM)

The total revenue opportunity or user base available for a trend or product.

Trend

A general direction in which something is developing or changing, identified through pattern analysis of social data.

Trend Correlation

The degree to which two trends move in relation to each other.

Trend Narrative

AI-generated story explaining a trend's context, drivers, and implications.

U

User-Generated Content (UGC)

Original content created by users rather than brands, often driving organic trend growth.

Usage Context

The specific situations or purposes for which a trend or product is employed.

V

Velocity

The rate of change in a trend's growth or decline over time.

Viral Coefficient

A metric indicating how many new users each existing user brings to a trend. >1 indicates viral growth.

Virality

The tendency of content to be rapidly shared and spread across networks.

Visual Pattern

Recurring visual elements, styles, or compositions identified in trend-related imagery.

Volume

The total amount of activity, mentions, or engagement for a trend.

W

Weighted Average

An average where some values contribute more than others based on their importance or reliability.

Word Cloud

Visual representation of keyword frequency where larger words indicate higher frequency.

Y

Year-over-Year (YoY)

Comparison of metrics from one year to the same period in the previous year.

Z

Z-Score

A statistical measurement indicating how many standard deviations a data point is from the mean, used to identify unusual trend activity.

Metric Calculations

Growth Rate Formula

Growth Rate = ((Current Period - Previous Period) / Previous Period) × 100

Sentiment Score Formula

Net Sentiment = (Positive Mentions - Negative Mentions) / Total Mentions × 100

Platform-Specific Terms

Sila TrueTrends Specific

Chat Interface

The conversational AI system for exploring trends through natural language queries.

Persona Chat

Conversations with specialized AI agents offering expert perspectives.

Story Generation

Automated creation of comprehensive trend reports and narratives.

Trend Card

Visual summary displaying key metrics for individual trends in the dashboard.

Visual Search

Finding trends using image attributes rather than text keywords.

Understanding Scales

Sentiment Scale

-100 to -50: Very Negative
-49 to -10: Negative
-9 to +9: Neutral
+10 to +49: Positive
+50 to +100: Very Positive

Growth Categories

>100%: Explosive
50-100%: Rapid
10-49%: Strong
0-9%: Modest
-1 to -9%: Slight Decline
<-10%: Significant Decline