Frequently Asked Questions (FAQs)

General Questions

What is Sila TrueTrends?

Sila TrueTrends is an AI-powered platform that analyzes social media data and consumer insights to identify, track, and predict trends. It helps businesses make data-driven decisions about product development, marketing strategies, and market opportunities.

Who can benefit from Sila TrueTrends?

Product developers and innovators
Marketing professionals and strategists
Market researchers and analysts
Brand managers and executives
Investors and venture capitalists
Consultants and agencies

How current is the data?

Our data is updated continuously from multiple sources. Most trends show data from the last 6 months with real-time updates. Historical data goes back further for trend comparison and pattern analysis.

Is there a free trial?

Yes, we offer a free trial period for new users. Contact our sales team for details about trial length and included features.

Account & Access

How do I register for TrueTrends?

Visit the TrueTrends application at https://www.silainsights.com/truetrends/ and get in touch with the sales team by booking a demo.

Can I have multiple user accounts under one organization?

Yes, we offer team and enterprise plans that support multiple users with role-based access control. Contact sales for team pricing.

How do I reset my password?

Click "Forgot password?" on login page
Enter your registered email
Check email for reset link
Create new password
Log in with new credentials

Can I change my email address?

Yes, you can update your email in account settings. You'll need to verify the new email address before the change takes effect.

Is my data secure?

Yes, we use industry-standard encryption, secure data centers, and follow best practices for data protection. See our Privacy Policy for details.

Features & Functionality

What's the difference between chat and search?

Chat: Natural conversation with AI for exploration and insights
Search: Direct keyword-based finding of specific trends Both can be used together for comprehensive research.

What are Personas?

Personas are specialized AI perspectives that provide targeted insights based on different professional viewpoints, such as marketing, product management, or research perspectives. Personas are customized based on the type of organization.

How do relevance thresholds work?

Thresholds filter results by match quality:

Very High: Only exact matches (most focused)
High: Close matches (recommended)
Low: Broader matches (exploration)
Very Low: All connections (discovery)

How do I export my data?

You can export data from the Stories feature in PDF format.

How do I save important trends?

Click the star icon on any trend
Access saved trends from your profile
Organize with tags and folders
Set up monitoring alerts
Export for offline access

Chat & Conversations

How do I start a conversation?

Click "Chat" or "New Chat"
Type your question or topic
Press Enter to send
View AI response
Continue with follow-ups

Can I delete conversations?

Yes, from Chat History:

Find the conversation
Click delete icon
Confirm deletion Note: Deletion is permanent.

Why isn't the chat responding?

Common reasons:

Internet connection issues
Message too long/complex
System maintenance
Browser issues Try refreshing or simplifying your query.

Currently, conversations are private to your account. You can export transcripts to share insights with others.

How do I search effectively?

Start with specific keywords
Use industry terminology
Add filters progressively
Try related terms
Adjust relevance threshold

What if I get no search results?

Check spelling
Use broader terms
Remove filters
Lower relevance threshold
Try synonyms

Can I save searches?

Yes, click "Save Search" to:

Name and save current search
Re-run saved searches
Track changes over time
Share search parameters

How do filters work together?

Same filter type: OR logic (expands results)
Different filter types: AND logic (narrows results)
Progressive filtering recommended

Trends & Analytics

How is trend growth calculated?

Growth rate compares current period mentions to previous period, adjusted for:

Seasonality
Data source reliability
Influence weighting
Statistical significance

What does sentiment analysis show?

Sentiment analyzes emotional tone:

Positive: Favorable mentions
Neutral: Factual/balanced
Negative: Critical/concerns Plus specific emotions like joy, trust, anticipation.

How accurate are forecasts?

Forecasts use historical patterns and machine learning with typical accuracy of 70-85%. They're directional indicators, not guarantees.

What are engagement metrics?

Engagement includes:

Likes and reactions
Comments and replies
Shares and reposts
View counts
Influence scores

Can I compare multiple trends?

Yes, select multiple trends using checkboxes and click "Compare" to see side-by-side analysis of growth, sentiment, and demographics.

Technical Questions

What browsers are supported?

Chrome 90+ (recommended)
Firefox 88+
Safari 14+
Microsoft Edge 90+ Update your browser for best experience.

Does it work on mobile?

Yes, Sila TrueTrends is mobile-responsive and works on:

iOS Safari
Chrome Mobile
Android Browser Some features may be simplified for mobile.

Why is the site slow?

Common causes:

Slow internet connection
Old browser version
Too many browser tabs
Large data requests Try clearing cache or reducing data displayed.

Can I integrate with other tools?

API access is available for enterprise plans. We support:

REST API
Webhooks
Data exports
Custom integrations Contact sales for API documentation.

Billing & Subscription

What subscription plans are available?

TrueTrends offers various subscription tiers including:

Starter: Individual users
Professional: Small teams
Enterprise: Large organizations Each plan offers different levels of data access.

Can I change my subscription plan?

Yes, you can upgrade or downgrade your subscription at any time by discussing with your account manager.

Can I cancel anytime?

Yes, you can cancel your subscription anytime. You'll retain access until the end of your billing period.

What payment methods are accepted?

We accept major credit cards, debit cards, and enterprise invoicing for organizations.

Do you offer refunds?

We offer a 14-day money-back guarantee for new subscriptions. See Terms of Service for details.

Data & Privacy

What data sources do you use?

We aggregate publicly available data from:

Social media platforms
News and media sites
Industry publications
Public forums
Review platforms

Do you store my searches?

Yes, we store search history to:

Improve your experience
Provide recommendations
Enable saved searches You can delete history anytime.

Can I delete my data?

Yes, you can:

Delete individual items
Clear all history
Request account deletion
Export data before deletion

Is my data sold to third parties?

No, we never sell user data. See our Privacy Policy for complete information about data handling.

Support & Help

How do I get help?

Use in-app chat (Tawk.to)
Email info@silainsights.com
Check documentation
Watch tutorials
Submit support ticket

What are support hours?

Live chat: Monday-Friday, 9 AM - 6 PM EST
Email: 24/7 (response within 24 hours)
Urgent issues: Priority support for Pro/Enterprise

Where can I suggest features?

Use feedback form in app
Email info@silainsights.com
Chat with support
Community forums We review all suggestions regularly.

Is training available?

Yes, we offer:

Video tutorials
Webinars
Documentation
Enterprise training sessions
Custom onboarding

How do I report a bug?

Bugs can be reported by submitting a ticket or reaching out to WhatsApp message system.

Still Have Questions?

Contact Us

Live Chat: Click the chat widget
Email: info@silainsights.com
Help Center: Access full documentation
Community: Join user forums

Before Contacting Support

Check this FAQ
Review troubleshooting guide
Search documentation
Try basic solutions
Gather error details