Guides

Guides

Comprehensive guides and resources to help you master TrueTrends and make data-driven decisions with confidence.

Available Guides

Glossary

Complete terminology reference

Understand all the terms, metrics, and concepts used throughout TrueTrends. This comprehensive glossary covers:

  • Platform-specific terminology
  • Industry standard metrics
  • Technical concepts
  • Statistical terms
  • Domain-specific language

Understanding Semantics

Learn how semantic search finds meaning, not just keywords

Discover how TrueTrends uses advanced semantic technology to understand what people actually mean:

  • Semantic vs. keyword search differences
  • How embeddings capture meaning
  • Vector similarity and cosine distance
  • Why semantic counts differ from simple addition
  • Real-world examples with cheese fries phenomenon

Data Interpretation

Master the art of understanding trend data

Learn how to read, analyze, and act on the data TrueTrends provides:

  • Understanding growth metrics
  • Interpreting sentiment scores
  • Reading demographic breakdowns
  • Analyzing engagement patterns
  • Making data-driven decisions

Why These Guides Matter

TrueTrends processes massive amounts of data across 32 specialized domain pipelines, transforming raw social signals into actionable insights. These guides help you:

  • Speak the language of data-driven decision making
  • Understand metrics that matter for your objectives
  • Interpret signals correctly to avoid misunderstandings
  • Apply insights effectively in your work
  • Communicate findings clearly to stakeholders

Key Concepts to Master

Trend Lifecycle

Understanding where a trend sits in its lifecycle:

  • Emerging: Early signals, high growth potential
  • Growing: Accelerating adoption, mainstream attention
  • Mature: Widespread adoption, stable metrics
  • Declining: Decreasing relevance, shifting attention

Sentiment Analysis

How we measure and interpret emotional responses:

  • Positive sentiment: Enthusiasm, support, advocacy
  • Neutral sentiment: Factual mentions, observations
  • Negative sentiment: Criticism, concerns, opposition
  • Mixed sentiment: Controversial or divisive topics

Engagement Metrics

What different engagement levels mean:

  • Viral: Explosive sharing and interaction
  • High engagement: Strong community interest
  • Moderate engagement: Steady interaction
  • Low engagement: Limited audience response

Growth Indicators

Recognizing different growth patterns:

  • Exponential: Rapid, accelerating growth
  • Linear: Steady, predictable growth
  • Seasonal: Cyclical patterns
  • Volatile: Unpredictable fluctuations

Platform Coverage

Our guides cover analysis across all domains including:

  • Technology and innovation
  • Healthcare and biotech
  • Finance and economics
  • Retail and e-commerce
  • Entertainment and media
  • Education and learning
  • Sustainability and environment
  • And 25+ more specialized sectors

Using Guides Effectively

  1. Start with the Glossary when you encounter unfamiliar terms
  2. Read Understanding Semantics to grasp how our search technology works
  3. Reference Data Interpretation when analyzing reports
  4. Bookmark key sections for quick reference
  5. Share with team members for aligned understanding
  6. Apply learnings immediately to reinforce knowledge

Advanced Topics Coming Soon

We're continuously expanding our guides to cover:

  • Advanced statistical analysis
  • Machine learning insights
  • Cross-domain correlation analysis
  • Predictive modeling techniques
  • Custom metric creation

Questions?

If you need clarification on any topic:

TrueTrends Help Center - Documentation & Support