Marketing Teams
Quick Start Guide for Marketing Teams
Welcome Marketing Professionals!
Master Sila TrueTrends to understand your audience, create impactful campaigns, and stay ahead of cultural trends using AI-powered insights and semantic social intelligence.
Your Marketing Goals in Sila TrueTrends
- Understand real-time audience conversations
- Create culturally relevant content
- Measure campaign resonance potential
- Identify trending topics and themes
- Predict content performance
Getting Started with TrueTrends (5 min)
Step 1: Platform Orientation (2 min)
- Log into Sila TrueTrends
- Familiarize yourself with core tools:
- Chat Interface: Your insights command center
- Search: Find specific trends and topics
- Visual Trends: Understand aesthetic preferences
- Trend Browser: Discover what's gaining momentum
Step 2: Marketing Setup (3 min)
- Define your target audience segments
- List your brand's key topics and themes
- Identify main competitors to monitor
- Prepare campaign-specific questions
Your First Campaign Research (15 min)
Minute 1-3: Audience Pulse Check
Start in Chat with audience discovery:
"What are [target demographic] talking about most this week?"
"What trending topics relate to [brand category]?"
"Which emotions drive engagement in [product category]?"
Document the following insights:
- Hot topics
- Conversation themes
- Emotional triggers
- Content opportunities
Minute 4-7: Content Inspiration
Explore creative directions:
"What visual styles are resonating with [target audience]?"
"What content formats get highest engagement for [topic]?"
"What storytelling approaches work best for [product type]?"
Note:
- Trending aesthetics
- Successful content types
- Narrative patterns
- Creative hooks
Minute 8-11: Message Testing
Validate your messaging:
"What language resonates with [audience] when discussing [topic]?"
"What values matter most to [demographic] in [category]?"
"What pain points should messaging address for [product]?"
Document:
- Power words and phrases
- Value propositions
- Emotional connections
- Cultural references
Minute 12-15: Competitive Landscape
Analyze the competition:
"How is [competitor brand] perceived by consumers?"
"What marketing messages are working in [category]?"
"What gaps exist in current [market] messaging?"
Identify:
- Competitive positioning
- Message differentiation
- White space opportunities
Essential Marketing Workflows
1. Campaign Development
Time: 45 minutes
Process:
-
Trend Alignment (15 min)
Trend Research Prompts: > "What cultural trends can [brand] authentically connect with?" > "Which emerging trends match our brand values?" > "What trends are [competitors] missing that we could own?" -
Audience Insights (15 min)
Audience Prompts: > "Create a psychographic profile of people interested in [trend]" > "What motivates [audience] to share content about [topic]?" > "What time of day/week is [audience] most active?" -
Content Strategy (15 min)
Content Prompts: > "What content pillars should we focus on for [campaign]?" > "What user-generated content themes emerge around [topic]?" > "What calls-to-action resonate with [audience]?"
2. Content Calendar Planning
Time: 30 minutes
Process:
-
Seasonal Opportunities (10 min)
Seasonal Prompts: > "What seasonal trends are coming up in the next 3 months?" > "What cultural moments matter to [target audience]?" > "When do discussions about [topic] typically peak?" -
Content Themes (10 min)
Theme Prompts: > "What content themes are gaining traction with [audience]?" > "How can we connect [product] to trending conversations?" > "What educational content does [audience] seek?" -
Engagement Optimization (10 min)
Optimization Prompts: > "What posting patterns maximize engagement for [content type]?" > "What hashtags are genuinely used by [target audience]?" > "What content length performs best for [platform/topic]?"
3. Influencer Strategy
Time: 30 minutes
Process:
-
Influencer Discovery (10 min)
Discovery Prompts: > "Who are the authentic voices in [category/trend]?" > "What micro-influencers resonate with [target audience]?" > "Which influencers align with [brand values]?" -
Partnership Validation (10 min)
Validation Prompts: > "How do audiences perceive [influencer] in [category]?" > "What collaboration types work best in [industry]?" > "What makes influencer content feel authentic to [audience]?" -
Campaign Planning (10 min)
Campaign Prompts: > "What influencer content performs best for [product type]?" > "What disclosure language maintains trust with [audience]?" > "What creative freedom do influencers need in [category]?"
Advanced Marketing Prompts
Brand Positioning Prompts
For Brand Perception:
"How is [brand] currently perceived in the market?"
"What associations do people make with [brand name]?"
"What brand attributes resonate most with [target audience]?"
For Differentiation:
"What unique position can [brand] own in [category]?"
"How can we differentiate from [main competitor]?"
"What unmet emotional needs exist in [market]?"
Content Performance Prompts
For Content Optimization:
"What makes content go viral in [category]?"
"What content mistakes kill engagement for [audience]?"
"What content formats are oversaturated vs underutilized?"
For Storytelling:
"What hero's journey resonates with [target audience]?"
"What brand stories create emotional connections?"
"How do successful brands humanize [product category]?"
Campaign Measurement Prompts
For Success Metrics:
"What KPIs indicate campaign success in [industry]?"
"How do we measure emotional resonance?"
"What are benchmarks for engagement in [category]?"
For ROI Analysis:
"What campaign elements drive conversions in [market]?"
"How does sentiment correlate with purchase intent?"
"What's the typical consideration period for [product type]?"
Social Media Strategy
Platform-Specific Prompts
For Channel Strategy:
"Which platforms does [target audience] prefer for [content type]?"
"How does content performance vary across platforms for [topic]?"
"What platform-specific features should we leverage?"
For Community Building:
"What creates community around [brand/topic]?"
"What user behaviors indicate brand advocacy?"
"How do loyal communities describe themselves?"
Hashtag Research Prompts
"Which hashtags does [target audience] actively use, rather than just follow?"
"What branded hashtags have succeeded in [industry]?"
"What hashtag combinations maximize reach without appearing spammy?"
Crisis Prevention Prompts
"What topics are sensitive for [audience] that we should avoid?"
"What brand missteps have backfired in [category]?"
"What cultural nuances must we respect when discussing [topic]?"
Trend Participation Guide
Trend Evaluation Prompts
Before Jumping on Trends:
"Is [trend] appropriate for our brand voice?"
"What percentage of our audience engages with [trend]?"
"What's the risk/reward ratio for participating in [trend]?"
For Authentic Participation:
"How can [brand] add value to [trend] conversation?"
"What unique perspective can we bring to [trend]?"
"What would make our participation feel forced vs natural?"
Timing Strategy Prompts
"Where is [trend] in its lifecycle (emerging/peaking/declining)?"
"When should we enter [trend] conversation for maximum impact?"
"How long will [trend] remain relevant?"
Content Creation Prompts
Visual Content Strategy
For Visual Trends:
"What visual aesthetics appeal to [target demographic]?"
"What color psychology works for [emotion/goal]?"
"What imagery feels authentic vs stock to [audience]?"
For Video Content:
"What video lengths optimize engagement for [content type]?"
"What video styles resonate with [age group]?"
"What music/audio trends connect with [audience]?"
Copy and Messaging
For Headline Writing:
"What headline formulas work best for [content type]?"
"What emotional triggers drive clicks for [audience]?"
"What power words resonate in [industry]?"
For CTA Optimization:
"What CTAs convert best for [goal/audience]?"
"What urgency/scarcity tactics work without manipulation?"
"What social proof elements drive action?"
Weekly Marketing Routine
Monday: Weekend Recap (15 min)
Monday Prompts:
> "What conversations exploded over the weekend?"
> "Did any trends emerge that relate to our brand?"
> "What content performed surprisingly well/poorly?"
Wednesday: Mid-Week Pulse (15 min)
Wednesday Prompts:
> "What topics are gaining momentum this week?"
> "How is sentiment trending for our category?"
> "What content opportunities exist for the weekend?"
Friday: Week Wrap & Planning (20 min)
Friday Prompts:
> "What were this week's content winners and losers?"
> "What trends should we prepare for next week?"
> "What competitive moves should we respond to?"
Campaign Launch Checklist
Pre-Launch Validation
Launch Prep Prompts:
□ "Is our message culturally relevant right now?"
□ "What current events might affect reception?"
□ "What objections should we preemptively address?"
□ "What influencers would amplify our message?"
□ "What earned media opportunities exist?"
Post-Launch Monitoring
Monitoring Prompts:
□ "What's the initial sentiment toward our campaign?"
□ "What unexpected reactions are emerging?"
□ "What questions is our audience asking?"
□ "What user-generated content is being created?"
□ "What optimization opportunities exist?"
Marketing Metrics & Analysis
Engagement Analysis Prompts
"What content characteristics correlate with high engagement?"
"What's our share of voice in [category] conversations?"
"How does our engagement rate compare to [benchmark/competitor]?"
Sentiment Tracking Prompts
"How has brand sentiment changed over [time period]?"
"What specific elements drive positive/negative sentiment?"
"How quickly does our audience sentiment shift?"
Attribution Prompts
"What content touchpoints influence [conversion action]?"
"What's the typical customer journey for [product type]?"
"What content creates lasting brand recall?"
Common Marketing Pitfalls
Authenticity Checks
Instead of: Forcing trend participation Ask: "Does this align with our brand truth?"
Instead of: Copying competitors Ask: "What unique value can we add?"
Instead of: Ignoring negative feedback Ask: "What legitimate concerns need addressing?"
Best Practices
- Test messages with actual audience language
- Validate cultural fit before launching
- Monitor sentiment continuously
- Adapt quickly based on feedback
- Document what works for future campaigns
Building Your Marketing Prompt Library
Core Categories:
- Audience Research: Demographics, psychographics, behaviors
- Content Strategy: Formats, themes, timing
- Competitive Intelligence: Positioning, gaps, opportunities
- Campaign Development: Messaging, creative, channels
- Performance Analysis: Metrics, optimization, ROI
- Trend Monitoring: Emerging, peaking, declining
Prompt Templates:
- "What does [audience] want from [category]?"
- "How can we connect [product] to [trend]?"
- "What content about [topic] drives [action]?"
- "When does [audience] engage with [content type]?"
- "Why does [competitor tactic] work/fail?"
Marketing Resources
Quick Tips:
- Save successful prompts for reuse
- Create prompt templates for recurring needs
- Build a swipe file of insights
- Share findings with creative team
- Test and iterate constantly
Continuous Improvement:
- A/B test different prompt phrasings
- Combine quantitative and qualitative questions
- Build historical knowledge base
- Track prediction accuracy
- Refine based on campaign results
Pro Marketing Tip: Start with broad cultural trends, then narrow to your specific audience and brand fit. Build a prompt library organized by marketing funnel stage (awareness, consideration, conversion, retention). Always validate insights against actual campaign performance and iterate your approach.