Trend Details

Trend Details Page Guide

Overview

The Trend Details page provides comprehensive analysis of individual trends, including historical data, forecasts, demographics, sentiment analysis, and actionable insights. This is where you deep-dive into specific trends to make informed decisions.

Accessing Trend Details

  1. From Dashboard: Click any trend card
  2. From Search Results: Click on a result
  3. From Chat: Click trend links in responses
  4. From Related Trends: Click related items
  5. Direct URL: Bookmark specific trends

Page Layout

  • Header Section: Trend title and key metrics
  • Navigation Tabs: Different data views
  • Main Content Area: Charts and analysis
  • Sidebar: Related trends and actions
  • Footer: Export and sharing options

Page Sections

Header Information

Trend Title and Category

  • Main trend name
  • Primary category badge
  • Sub-categories if applicable
  • Trend ID for reference
  • Last updated timestamp

Key Metrics Summary

Quick view of essential data:

  • Growth Rate: Percentage change with arrow
  • Engagement Score: Overall interaction level
  • Sentiment: Positive/Neutral/Negative indicator
  • Volume: Total mentions count
  • Trend Stage: Emerging/Growing/Mature/Declining

Quick Actions Bar

  • Save/Star: Bookmark for later
  • Share: Get shareable link
  • Export: Download data
  • Compare: Add to comparison
  • Generate Story: Create report
  • Chat About This: Ask AI questions

Overview Tab

Trend Details Overview Tab

Trend Summary

AI-Generated Overview:

  • What the trend is about
  • Why it's significant
  • Who's driving it
  • Key characteristics
  • Market context

Visual Examples Grid

Social Media Posts:

  • 6-12 example posts
  • Multiple platforms shown
  • High engagement examples
  • Recent and relevant
  • Click to expand details

Post Information:

  • Platform icon
  • Engagement metrics
  • Post date
  • Author influence
  • Content preview

Trend Narrative

Detailed Analysis:

  • Origin and evolution
  • Current state assessment
  • Growth drivers
  • Cultural context
  • Business implications
  • Future outlook

Analytics Tab

Trend Details Analytics Tab

Time Series Visualization

Historical Trend Chart

Interactive line graph showing:

  • 6 months historical data
  • Daily/Weekly/Monthly views
  • Volume over time
  • Engagement overlay
  • Sentiment indicators
  • Event markers

Chart Controls:

  • Zoom and pan
  • Toggle metrics
  • Change time granularity
  • Export chart
  • Full-screen view

Growth Analysis

Performance Metrics:

  • Week-over-week growth
  • Month-over-month growth
  • Acceleration/deceleration
  • Seasonal patterns
  • Volatility index

Forecast Section

Prediction Chart

Next 3-6 months projection:

  • Expected trajectory
  • Confidence intervals
  • Best/worst case scenarios
  • Inflection points
  • Uncertainty factors

Forecast Insights

  • Likelihood of continued growth
  • Expected peak timing
  • Potential decline indicators
  • External factors to watch
  • Confidence level

Engagement Breakdown

Engagement Metrics

Detailed breakdown:

  • Likes/Reactions: Total and average
  • Comments: Volume and sentiment
  • Shares: Viral coefficient
  • Views: Reach estimates
  • Click-through: Action rates

Platform Distribution

Where trend is active:

  • Instagram: Visual content
  • Twitter/X: Conversations
  • TikTok: Video trends
  • LinkedIn: Professional take
  • Pinterest: Inspiration boards

Demographics Tab

Trend Details Demographics Tab

Audience Analysis

Age Distribution

Bar chart showing:

  • Gen Z (18-24)
  • Millennials (25-40)
  • Gen X (41-56)
  • Boomers (57-75)
  • Seniors (75+)

Gender Breakdown

  • Male/Female/Non-binary
  • Percentage distribution
  • Engagement differences
  • Preference variations

Understanding Metrics

Growth Rate

How it's calculated:

  • Current period vs previous
  • Adjusted for seasonality
  • Weighted by influence
  • Excludes anomalies

Interpretation:

  • >100%: Explosive growth
  • 50-100%: Strong growth
  • 10-50%: Steady growth
  • -10 to 10%: Stable
  • <-10%: Declining

Engagement Score

Components:

  • Like rate (30%)
  • Comment rate (30%)
  • Share rate (30%)
  • Click rate (10%)

Scale:

  • 90-100: Viral
  • 70-89: High
  • 40-69: Medium
  • 20-39: Low
  • 0-19: Minimal

Sentiment Analysis

Processing:

  • Natural language processing
  • Emotion detection
  • Context consideration
  • Sarcasm detection
  • Cultural adaptation

Best Practices

Analysis Tips

  1. Check multiple tabs for complete picture
  2. Compare time periods to spot changes
  3. Verify with examples in visual grid
  4. Consider demographics for targeting
  5. Monitor sentiment for risks

Decision Making

  • Don't rely on single metric
  • Consider trend lifecycle stage
  • Account for seasonality
  • Check geographic relevance
  • Validate with examples

Common Mistakes

  • Ignoring negative sentiment
  • Missing demographic nuances
  • Overlooking regional variations
  • Focusing only on growth rate
  • Not checking data recency

Mobile Experience

Mobile Optimization

  • Responsive charts
  • Swipeable tabs
  • Touch-friendly controls
  • Simplified tables
  • Quick action buttons

Mobile Features

  • Pinch to zoom charts
  • Swipe between sections
  • Long press for details
  • Share via mobile apps
  • Save for offline

Troubleshooting

Data Not Loading

  1. Check internet connection
  2. Refresh the page
  3. Clear browser cache
  4. Try different browser
  5. Check if trend exists

Charts Not Displaying

  1. Enable JavaScript
  2. Update browser
  3. Disable ad blockers
  4. Check screen resolution
  5. Try different view

Export Issues

  1. Check popup blocker
  2. Verify permissions
  3. Try different format
  4. Reduce date range
  5. Contact support
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